Calypso or Circe Essay

Nausicaa is the first normal woman Odysseus sees in nearly twenty years, the last of whom being the women from Ismarus, the city he sacks directly after leaving Troy, and understandably he is very weary of her. Despite this, or perhaps because of it, he treats her with the utmost respect and keeps his distance from her, both physically and emotionally. He admires her beauty, respects her decisions and listens to her like an equal, despite her age and sex, which shows respect, although not necessarily feelings. Despite his lack of show of affection towards her, he is kind and shows his appreciation for her saving him from death – ‘I do indeed pray to Zeus†¦ to let me reach my home†¦ If he does, then I will pray you as a divinity all the rest of my days. For it was you lady, who gave me back my life. ‘ showing how he does indeed respect what she has done for him, and is grateful towards her. After Odysseus leaves Nausicaa in the town, Homer does not mention her anymore but for their goodbyes, despite the fact they are staying under the same roof. This indicates Odysseus’s lack of interest in Nausicaa’s comings and goings. When Odysseus begins to explain his adventures to Alcinous, in particular he mentions Calypso and Circe, and how he never had any affection for them – ‘The divine Calypso was certainly for keeping me in her cavern home because she yearned for me to be her husband and with me the same object Circe†¦. but never for a moment did they win my heart. ‘ Here Odysseus states in his own words that he was never won over by either, and although he may have found pleasure in staying with them, it could never compare with the pleasure of seeing his wife again; any feelings he had towards Calypso or Circe were not genuine or heart-felt. Similarly to Calypso, Circe is first seen as ‘singing with her beautiful voice’ and ‘weaving one of those delicate, graceful and dazzling fabrics that goddesses make’, and the temptation to stay with her (as he then does with Calypso) would have been immense. Hermes warns her that ‘she will†¦ invite you to her bed. You must not refuse†¦ if you want her to free your men and look after you’. The fact that Odysseus obeys this shows the extent of what he would do to free his men and return home; going to bed with Circe would have been merely another obstacle for him on his journey home, his feelings towards her being limited. Although he describes the ‘comfortable heat’ and the way ‘all the painful weariness was gone’ from his limbs, his ‘thoughts were elsewhere’ and ‘mind was full of forebodings’ showing how he cannot feel content without knowing his crew is safe and his chances for ever reaching home are still tangible. In addition, the way in which he prioritises Circe’s actions towards him and his crew is also relevant, seeing as it is Odysseus recounting the story to Alcinous. He first says Circe ‘graciously bathed the members of my party in her palace and rubbed them with olive-oil. She gave them tunics and warm cloaks’, showing how to him, the women he encounters are mostly beneficial to him for the reason that they give him and his crew shelter, food and drink, and there is no implication of any feeling towards them. They stay on the island for a year, and by the end the crew are frustrated – ‘What possesses you to stay on here? It’s time you thought of Ithaca’. It is only when Ithaca is mentioned that Odysseus is persuaded to leave – ‘my proud heart was convinced’; if he did have any feelings towards Circe, he would have stayed, or at least contemplated staying for a little longer. Overall I consider that Odysseus does not care about these women. He loves his wife dearly – ‘[Penelope] is never out of your thoughts’- and is happy to leave every island he sets foot upon if he thinks he is heading for home. Circe does seem to hold a certain place in Odysseus’ heart, because she is the one he stays with voluntarily and has to be persuaded to leave, but Odysseus leaves the others without a backward glance – ‘with a happy heart’ in fact, in the case of Calypso. Odysseus’s affection and respect for Nausicaa seems to be purely polite and possibly only to suit his own means, or at the most brotherly- he wants the best for her. As for Arete, Odysseus never had affectionate feelings for her. He needs her support to get home, and this is the only reason he shows respect for her, except perhaps because she is a wise woman. Throughout the Odyssey, Odysseus longs for his homeland, and is unable to feel much but grief at his prolonged absence.

Causes of world war

Source based World war one, a great European war, nations conflicted and divided, aligning themselves with their own allies. World war one war one was a war not born from profound causes but triggered by a continents own insolence, competition and whom a nation was allied with. Each of the European nations had their own goals and motives as to why they did what they did. Some fought to preserve the interests that best served their nation, some fought to retaliate and some fought to become the king of Europe.A country like France ho pushed and encouraged nationalism and militarism was viewed as a powerful nation but because of Its strong policies It was also recognized as a huge threat to other European nations. A war seemed to be beneficial to every nation. Everybody was fending for themselves, For France if a war did break out especially between Germany and Russia, France would be able to attain previously lost lands from Germany. Lace and Lorraine, and this would only be a great ou tcome for France. Germany was another rising nation at the time, her and Russia had conflicts and a war between them seemed inevitable.Russia was trying to recover from a revolution that had occurred less than a decade ago. They had a big army but their soldiers were not well trained and their military was not well equipped to take on a nation Like Germany. Russia posed a threat to Germany but seeing as how Russia was not ready for a war, at least not yet, this was Germany's opportunity to attack and eliminate Russia as a potential future threat. Germany only cared about herself, not other nations, not even Austria. (SOURCE B) Germany provoked a war between Austria and Serbia because Russia was going to Intervene and Germany loud have their chance.This was wishful thinking on the part of Germany. They did not want bloodshed or war, yet they provoked one because it served their nations best Interests. Another powerful nation was Britain, a country that was mostly neutral and wanted n o part in war. Britain had a huge naval base that controlled most of the ports at sea; this trading system was highly beneficial for Britain because it was how their economy held up. Their economy was stable and that can only mean good things, but with a rising nation like Germany, Britain's economy was at stake.Britain needed to stay at the top and Germany wanted to be at the top, there was only room for one, with this two powerful nations competing, a war was dawning, and so Britain allied with France to fight against Germany. Without Britain France would have lost miserably and Germany would have gained control over some of the ports threatening Britain's supremacy over the waters. Each country was doing what was best for their own. Russia was the other nation fighting to get a stronger foothold in Europe, and just like the there nations, her too was serving her own interests.The Russians choose to align with Serbia because they both had similar political views and were both Slav ic countries. This was a difficult time for Russia because of revolution that had occurred not so long ago. The Tsar was losing control and his influence over the Russian 1 OFF land in Europe and hope for that brings peace within Russia. World war one was not motivated by aggression but by mere agency of solidifying one's nation as part of the European continent instead of ending up as an annexed territory in one's nation.

Blod Bank

BLOOD BANK MANAGEMENT SYSTEM Software Requirements Specification 3rd Feb 2013 Prepared for BLOOD BANK Table of Contents Revision Historyii Document Approvalii 1. Introduction1 1. 1 Purpose1 1. 2 Scope1 1. 3 Definitions, Acronyms, and Abbreviations1 1. 4 References1 1. 5 Overview1 2. General Description2 2. 1 Product Perspective2 2. 2 Product Functions2 2. 3 User Characteristics2 2. 4 General Constraints2 2. 5 Assumptions and Dependencies2 3. Specific Requirements2 3. 1 External Interface Requirements3 3. 1. 1 User Interfaces3 3. 1. 2 Hardware Interfaces3 3. 1. 3 Software Interfaces3 3. 2 Functional Requirements3 . 2. 1 3 3. 2. 2 3 3. 5 Non-Functional Requirements4 3. 5. 1 Performance4 3. 5. 2 Reliability4 3. 5. 3 Availability4 3. 5. 4 Security4 4. Analysis Models4 4. 1 Sequence Diagrams5 4. 3 Data Flow Diagrams (DFD)5 4. 2 State-Transition Diagrams (STD)5 1. Introduction This SRS provides requirements and proposed solution of the Blood Bank Management System used in blood banks. This software works in a Client Server environment with the server storing the data and clients connecting to the server for all types of transactions.It will explain the purpose and features of the system, the interfaces of the system, what the system will do, the constraints under which it must operate, specific requirements and other supporting information. This document is intended for both the stakeholders and the developers of the system. This document is intended for developers, project coordinator, project guide, users and testers. The developer can use the document to view the analysis and design part, to understand requirements specification. The project coordinator can use this document to review the idea of project whether it is innovative and usable or not.The project guide can use this document to analyze and manage the flow of project development. The tester can use this document to get clear idea about system, to understand the exact input domain of system and to generat e respective test cases for the testing purpose. 1. 1 Purpose This Software Requirements Specification provides a complete description of all the functions and specifications of the Blood bank Management System software. The purpose of this document is to present a detailed description of the Blood Bank System. This document is useful for Blood Bank employees who use this system on the daily basis.This document will also serve as a reference to incorporate any changes made in the system to the future. It will also prove to be useful to the managerial staff which is responsible for the smooth functioning of the counter transactions that are performed on daily basis. This document is primarily intended to provide a detailed specification of the functional requirements for developers of the product. It also provides an overview of the product for the users. It will explain the purpose and features of the system, what the systems do and the constraints under which it will operate.This S RS document contains the complete software requirement for Post Office Transaction System and describes the design decisions, architectural design and the detail design needed to implement the system. It provides the visibility in the design and provides information needed for software support. 1. 2 Scope This software is used by System Administrator, Supervisor, Assistant and Lab technicians. The system is designed to provide user authentication by maintaining the user database which contains all the details of user along with login details such as username and password.Each user has a different level of operation for the authentication purpose. The solution will provide a well-organized and coordinated system where the blood and donor records are managed more efficiently with better security. The major goal of the system is to provide synchronized and centralized donor and blood stock database to the blood bank. It also improves the efficiency of blood stock management by alerting the blood bank administrator. System will provides traceability of donor in case of emergency. It also provides performance evaluation using report generation. 1. 3 Definitions, Acronyms, and AbbreviationsThis subsection should provide the definitions of all terms, acronyms, and abbreviations required to properly interpret the SRS. This information may be provided by reference to one or more appendixes in the SRS or by reference to other documents. 1. 4 References 1. www. bharatbloodbank. com 2. www. bloodbankindia. com 1. 5 Overview This document contains a brief history and insight into the problem as well as what the system is designed to do, the scope of the solution. It gives a brief summary of whom the system is targeted at, its capabilities, and its positioning in the device development process.It also explains requirements of the system and also where exactly the user and stakeholders are placed in the scheme of things. It elaborates on security issues, hardware and softwar e requirement and also the priorities of various functionalities. The document helps the user to understand the Blood Bank System. The first part of the document provides the purpose, objectives and scope of the proposed system. It includes important definition, the problem statement specify the needed details to avoid any kind of ambiguity from user’s perspective. The document also states the feature set and capabilities of the system.The document also highlights the feature of proposed system and the advantages over the existing system. The document also highlights the various issues, error handling and the modification to be done in the system. The document is helpful to the user as it gives them opportunities to state what they expect from the system. In addition, the hardware specification required for the system is also mentioned. The user can read the document and make sure that his machine is equipped to run the system to avoid any inconvenience The user should make u se of the document to understand the system better.The rest of this document provides a full description of the project for the blood bank. It lists all the functions performed by the system. It gives the details of each of the system functions and actions in full for the software developer’s assistance. It also gives the overview of the problems currently faced by the system and provides solutions for the same. 2. General Description The project deals with the problem of automated management system that is keeping track of the actual amount of blood stock in the blood bank and to minimize human errors.The solution will provide a well-organized and coordinated system for blood bank where the blood and donor records are managed more efficiently with better security and added automation functions in alerting the administrator when the blood quantity is below par level and about the expired samples. In addition, the administrator can also trace back the donor responsible in case of reactive sample in blood transfusion and blood screening result. This system also creates a convenient and paperless environment for the blood bank in managing donors and processing blood stocks.The registration time for old donor is shortened as the records are retrievable from the system. Also the performance evaluation is possible using report generation facility. 2. 1 Product Perspective This system keep the track of all the actual amount of the blood stock in the blood bank to minimize the human errors. 2. 2 Product Functions 1. System will also maintain Blood Stock records and Discard register. 2. System will provide levels of operators for authentication purpose. 3. System will provide an authentication form where the users will fill the details. 4.System will process the request of login. 5. System will check for the entered details in the login database. 6. If the entered username and password are valid then the system will grant access to the user else will display an error message. 7. System will provide five interfaces such as Testing Interface, Blood Stock Interface, Issue Interface, Donor Registration Interface and Statistics Interface. 8. Donor Registration Interface will take all the personal and medical details of donor and generate a unique id for each donor. 9. If the donor already has an id then will retrieve its details. 10.In Testing Interface, if the results are positive then discard register is updated with sample details. 11. If the results are negative Blood Stock Repository is updated with sample details. 12. In Blood Stock Interface, system will generate unique bag numbers for each product. 13. It will generate alerts when the blood quantity is below par level and about the expired samples. 14. The System will move expired sample details to discard register and update blood stock repository. 15. In Issue Repository, system will check blood stock repository for availability. 16. If stocks are available then system will place an i ssue order. 7. It will generate a label which includes bag number and details of sample. 18. In Statistics analysis, system will generate various reports. 19. The whole transaction of the blood will be recorded in a system 20. The software will perform the stock management & bill generation. 21. All the transaction of the blood will be updated within a small period of time. 22. The software will generate all the annual record of the blood bank.. 23. It will also maintain the record of the blood donor. 24. It will also maintain the record of the rejected blood and the rejection for the blood rejection. 2. User Characteristics The user must have the basic knowledge of the computer system. It is not necessary that the user must have the knowledge of the computer hardware. System administrator, supervisor, assistant and lab technicians. 2. 4 General Constraints * Blood bank employees ,donors 2. 5 Assumptions and Dependencies * The System will not allow any user with invalid username and invalid password. * The system should not provide administrative privilege to any customer. 3. Specific Requirements The systems should satisfy the below given requirements. 1. Operating System: Windows XP Professional 2.Database Management System (DBMS): MySQL 5. 0 3. Peer to peer connection. This can be done by connecting both the systems using a cross cable and giving different IP addresses to them. 3. 1 External Interface Requirements System Interfaces The systems should satisfy the below given requirements. 4. Operating System: Windows XP Professional 5. Database Management System (DBMS): MySQL 5. 0 6. Peer to peer connection. This can be done by connecting both the systems using a cross cable and giving different IP addresses to them. User Interfaces User Type| Intended Interaction| 1. DONOR REGISTRATION a. New donor b.Regular donor| * The system will take all the personal and medical details of donor and generate an unique id for the donor. * The system will take donors id a s input, validate it and retrieve all its details including last donations. | 2. Administrator Login | * This login page will take input as username and password from the administrator * The system will validate the inputs and provide access to the system with more privileges to system and administrator| Testing | * This will take the input as blood group, donor id, date of collection; test carried out and its result.If the test results are positive then sample details are moved to discard register otherwise to blood stock repository. | Blood stock| * It will take all the details of the samples including blood group, its product details, date of collection, date of preparation, date of expiry, result of testing and generate a bag number. * It will generate alerts when the blood quantity is below par level and about the expired samples. * The expired sample details are moved to discard register and removed from blood stock repository. | Issue| * It will take input as product name, qu antity, blood group and validate it with blood stock repository. If the stock is available then issue order will be placed. * It will generate a label which includes bag number, details of sample etc. | Statistics Display Page| * The administrator has access to this page. It displays all statistical data regarding the various issue orders placed, blood stock repository and testing screening. * Report generation. | 3. 5 Non-Functional Requirements Goal – To provide authentication to donors. Objective 1 – Create unique id for donor’s. a. Accept donor personal and medical information for new donors. b. Generate unique id for each donor.Objective 2 – Process authentication request. a. Accept donor id in case of regular donor. b. Retrieve donor’s profile. Goal – To manage Blood Stocks. Objective 1 – Process blood stock details. a. Accept product details like collection date, expiry date, blood group etc. b. Generates a unique bag number. O bjective 2 – Establish connection with Issue interface and testing interface. a. Validate stock details for issue. b. Update blood stock repository after testing is negative. Goal – To generate reports and label. Objective 1 – To generate report. a.Generate product statistics b. Generate yearly, monthly reports and provide it to the administrator. Objective 1 – To generate labels for issue. a. Generate labels for the issue order placed. b. Provide it to the customer along with the date of delivery 3. 5 Non-Functional Requirements 7. 1. 1 Availability * For the customers, the services available are: Registration as a donor, placement of issue order. * For the administrator, the services available are: Manipulation of databases, change the functionalities provided by the system and monthly and yearly reports generation. . 1. 2 Security * This system maintains consistency and security as the blood stock details can’t be modified by the administrator o r the other user. The system analyses the issue order placed by the customer and accordingly fulfills it. The system will also provide authentication by using username and password. * The donor’s database will have its own security to prevent unauthorized write/delete access. The donor’s details will not be disclosed while issuing. 3. 8 Logical Database Requirements The databases used by the system are * Donor database Blood stock database * Discard database * Account database User database: The purpose of this database is to store the required information of the donors and their id’s. This database will be used for traceability of donor. The donors will fill their information while registration. Their credentials will be saved in this particular database. Blood Stock database: This database is used to maintain blood stock information. It maintains the details of valid samples. Discard database: This database is used to store details of blood samples which have to be discarded.This will contain information of expired samples and those samples which reacted positively in testing screening. Accounts database: The purpose of this database is to store the account details regarding issue of blood sample and to maintain the history of all the previous transactions. This database will be used by the administrator so that he can calculate the total cost of the issue orders placed. Accessing capabilities: 1. Only administrator can set the role of users and their access capabilities 2. No user can access anything outside its accessing capability .

Police should be trained to properly respond to those individuals who Essay

Police should be trained to properly respond to those individuals who are considered mentally disturbed or mentally challenged - Essay Example A number of factors have led to the increasing interaction between police and persons with mental illness. One is that sufficient funding which is needed to grow proportionally to the increased need of these individuals is not being withheld by community support systems. Furthermore, existing crisis response services are limited in scope and are often not well-integrated. Reductions in hospital beds and services result in hospital admission only for those in acute situation, and even then, only for very short periods of time. Moreover in some situations, several police respond to a person in mental health crisis as they are trained to respond to a usual criminal emergency situation, and with a show of force and authority they may in fact escalate the trouble to a point of risking injury or death unfortunately, most often to a person having mental health problem. ("Study in Blue and Grey: Police Interventions with People with Mental Illness," 2003) Thus, this shift from institutionali zed care to community-based care and the general lack of understanding and awareness to these issues have resulted in more persons with mental dysfunction in the community to come in contact with the police. Due to the lack of comprehensive, ongoing training of police officers in the recognition of mental illness and in mental health crisis intervention as well as the absence of contact and aid from mental health and emergency services, this study is made. This essay will provide step by step solutions to make the police officers properly responsive when dealing with people with mental incapacity. New Models for Police Response Several communities have realized that the usual orders must change, and that new models should be developed that would go well with the identified needs and assets in a certain community. Some of these would be based in the mental health system, some in the police system, some are a true collaboration, and some are based in the community itself. Following are examples of models which have met success in specific communities: Police/Mental Health Team This model encompasses a specialized mental health crisis intervention team, in which plain-clothed police and mental health professionals take action in unmarked police cars. These men defuses the situation, and ensures that the person with mental illness is dealt with properly with either the provision of an appropriate medical/psychiatric care, civil certification and hospitalization or appropriate arrest and detention with psychiatric evaluation. The team is sustained by psychiatric nurses on a mental health crisis line. These nurses are called by vets when team response or on-call support to regular officers is in need. Assistance from psychiatrists are as well necessary when providing on-call advice and attending on-the-spot certifications when necessary. Example: Vancouver's Car 87.(Canadian Mental Health Association [CMHA], 2005) Reception Centre With this model, the person which is recognized to have signs of mental illness is transported to a reception centre where specially trained police or mental health professionals conduct a more thorough assessment of the patient. If necessary, they refer that person to mental health services. Examples: Knoxville, Tennessee; Los Angeles, California. ("Study in

Why markets generally fail to achieve social efficiency Essay

Why markets generally fail to achieve social efficiency - Essay Example On the other hand, if the marginal cost to society exceeds the marginal benefit, then the social efficiency is low in that case. Whereas, when MSC and MSB are equal, it is referred to be at an optimum level (Suneja, pp.147, 2000). It is very difficult to achieve social efficiency and real markets fail to accomplish it because their marginal social costs do not equal the marginal social benefits. There are a number of reasons behind market failure. Externalities: â€Å"A market is not likely to lead to market efficiency if the deeds of the producers or consumers affect people other than themselves† (Sloman & Sutcliffe, pp.430, 2004). Externalities occur when society fails to make adequate compensation for the production of goods and services as well as for the consumption of these products. This is attributable to the ‘spillover effect’ this leads. Since the pricing system does not account for the marginal social costs and benefits that are attached to the compensa tion of these products, externalities exist, which may often lead to market failure. Social cost is the addition of private cost and the externalities. Let us take an example of a chemical industry. If a chemical industry release by products into a river or atmosphere, it is creating negative externalities that

The Declaration of Independence Essay Example | Topics and Well Written Essays - 1000 words - 1

The Declaration of Independence - Essay Example Thesis statement: The Declaration of Independence is the most significant event that has happened in the history of the region and the nation and hence should not be given a lesser status as a fight for equal rights and justice. â€Å"Drafted by Thomas Jefferson between June 11 and June 28, 1776, the Declaration of Independence is at once the nation's most cherished symbol of liberty and Jefferson's most enduring monument† (National Archives n.d)1. A study of literature reveals that the fundamental principles embedded in the Declaration of Independence are the concepts of freedom, independence and interdependence (Armitage)2 are the components of liberty. This provides solid evidence of its significance as to being the most important of all American documents which includes all the concepts mentioned above. It is argued that the three concepts which form the foundation of the Declaration is extremely significant when compared to other events that occurred in the country. The a rticle by Armitage provides examples of the three concepts as given below. ... The Declaration of Independence and the wordings in the actual document had an influence in the eventual abolition of slavery in the country. For example, people and groups across the United States, especially in the North justified abolition on one of the central concepts of the Declaration. â€Å"The anti-slavery movement in the United States drew, as did Lincoln himself, drew upon the â€Å"created equal† principle recognized in the Declaration of Independence† (Anastaplo 2001)4. There is no disputing the fact that this was a historical landmark event in the history of the country and was influenced by the Declaration (event and text) discussed in the paper. Another example of this influence can even be traced further back, during the Massachusetts Ratifying Convention in 1788 when Washington was the President of the Constitutional Convention. Gen Thompson supporting abolition of slavery made a statement addressed to the Washington – â€Å"Mr. President, shal l it be said, that after we have established our own independence and freedom, we make slaves of others? (Henretta et al 2009)5. While no apparent result emerged from this convention, the above statement shows the impact (the meaning and substance) of the Declaration of Independence had on Gen Thompson himself and likeminded representatives in the then government. This shows that at least in two instances (given above) the Declaration of Independence had played a part in influencing anti-slavery sentiments and the eventual abolition in 1865. The third and final argument supporting the unique and highest significant status is the impact it created regarding the concept of liberty and its

Internal combustion engine Essay Example | Topics and Well Written Essays - 500 words

Internal combustion engine - Essay Example Since the ports remains open during up word stroke, the actual compression starts only after both inlet and exhaust ports have been closed. So actual compression ratio and the thermal efficiency of the two stroke cycle engine is less than that of four stroke engine of the same dimension. In two stroke cycle engines the number of power strokes per minutes are twice the power strokes of four stroke cycle engine. So the capacity of cooling system used must be higher. The cooling of the engine also presents difficulty as quantity of heat remover per minutes is large. The piston gets over heated due to firing in each revolution and oil cooling of the piston is necessary. In two stroke cycle engine some of the fresh charge is mixed with burnt fuel and exhaust through the exhaust port which causes high fuel consumption. So two stroke cycle engine is not widely used except in the case where size is compact for example light vehicles, scooters, out board motor, motor cycle etc .Large two stroke cycle engine are generally CI engines. Two stroke CI engines are better for slow and moderate speeds.

Philosophy of Science Essay Example | Topics and Well Written Essays - 250 words - 1

Philosophy of Science - Essay Example Secondly, his ideas on scientific imperialism are viewed as being important in the argument against science. There have been numerous studies showing that the use of science in the societal setting has not always been advantageous. In fact, there are some studies that show that scientific legitimacy was used to establish unnecessary and unpopular initiatives on populations. Thirdly, conflicts arise between well- established scientific theories leading to confusion in their interpretation and application. He states that Newtonian perspectives on the concept of gravity were rebellious as it went against Galileo’s beliefs. This shows that science is simply an ideology that society should be shielded from (Feyerabend 65). Historians support Feyeraband’s claims by stating that prominent scientists in the past including Galileo would probably oppose the modern day science. In summary, Feyerabend arguments on the concept of science being an ideology are true. This is basing on the fact that science is contradictory, inconsistent and is even considered to be harmful against mankind in some

Arrested for Murder in Dublin Ireland Research Paper

Arrested for Murder in Dublin Ireland - Research Paper Example Murders in most countries attract different punishments and this is mostly influenced by the circumstance under which the murder was actually committed. Most regions use capital punishments for intentional murders even though current human rights bodies have advocated for the abolition of this punishment. The constitution of the republic of Ireland prohibits the death penalty and this has been in force since 2002 when constitutional amendments were undertaken. The legal processes involved in handling murder suspects in Dublin Ireland and the United States will be compared to highlight some of the legal differences that exist. Suspects have legal liberties and freedoms provided by the constitution of different countries including that of Dublin Ireland. As a murder suspect arrested in Dublin, Ireland, the legal procedure in the country exposes me to various processes which are considered under the due process law of the country. Due process rights are legal protections which are developed by law to protect suspects against unfair treatments and abuses during the arresting, interrogation and sentencing process. The due process rights differ depending on country in question and the process I will face in Ireland differs with that which I may be subjected to in the United States. Despite being accused of murder, the Dublin law demands that I be subjected to a fair process with fair treatment before being presented before a court of law. As an accused, the law does not require me to prove my innocence and may therefore maintain my silence during the initial phases of the trial (King, 2004). As an accused whose crime is still under investigation, the due process law in Dublin Ireland protects from self-incrimination and allows me the right to be represented by an attorney before the court of law. Before being arrested, the law enforcer has to read out the charges to me before I can be taken into police custody. The witnesses

Business Strategy - company analysis Assignment

Business Strategy - company analysis - Assignment Example Over the period of time, Foster’s Group has expanded into its existing as well as current markets by acquiring new businesses and developing its existing business lines. Due to this, firm has been able to launch different brands of beer, wine and soft drinks in Australia and other parts of the world. It is also critical to note that the Foster’s Group’s wine business specially in US is not doing well and it has also written down the value of the division in order to recognize the losses incurred. Firm has also been charged for the violation of the occupational health and safety Act of Victoria, Australia and was fined heavily due to the death of one of the workers. This report will present an external and internal analysis of Foster’s Group besides identifying three important strategic issues faced by the firm. This report will also identify two important strategic actions which firm can undertake beside presenting the recommendations. External Analysis Tw o of the most important tools for performing external analysis include PESTLE and Porter’s Five Forces Analysis. ... Australia has one of the richest sources of natural resources and it is because of this reason that most of the foreign investment comes in the mining and minerals sector. During the current financial crisis, Australian economy remained well guarded due to the fact that majority of its trade takes place with China. (Economy Watch, 2011) Social Factors Total population of Australia is over 21 million1 with majority of population falling in the age bracket of 15-64 years. Such large population chunk therefore provides a really available market for the beer and other associated products manufactured and marketed by Foster’s. 92% of the population of the country is based upon White Population whereas 7% are Asians and 1% of the population comprises of aborigines. These statistics suggest that the social factors may be conducive for the firm to conduct its business with ease. Technological factors Industry for Beer, Wine and Soft Drinks does not particularly depends upon the techno logical changes however, technology can play its part in terms of advertising and marketing the products. Legal Factors Courts in the country are independent and put a real check over the unethical and illegal practices of the companies. Legislations such as occupational health and safety as well as anti-trust laws are in place to ensure that health and constructive competition exists within the economy. Environmental Factors Environmental factors in this industry does not directly affect the industry however, the overall impact of the industrial waste as well as the dumping of empty beer cans can pose significant threat to the environment. Porter’s Five Forces Threat of New Entrants This industry

Organic Food Speech Essay Example for Free

Organic Food Speech Essay I have a question for you at the beginning of this speech. Who just eat organic food everyday? Obviously! According my research, which I gave the question to my friends. Most of them know about organic food, but only few of them just eat organic food which including the vegetable, meat and eggs and other people don’t take it seriously and eat fast food always. What is organic food? The United States Department of Agriculture (USDA) states that animals raised on an organic operation must be fed organic feed and given access to the outdoors. They are given no antibiotics or growth hormones. Organic crops are raised without using most conventional pesticides and using no petroleum-based or sewage-sludge-based fertilizers. Do organic and natural mean the same thing? And four main reasons to choice organic food! No, natural and organic are not same. You may see natural†, â€Å"all natural, free-range or hormone-free on food labels. These descriptions must be truthful, but dont mean they are organic. Only foods that are grown and processed according to USDA organic standards can be labeled organic. According to USDA: Organic food such as fruits, vegetables and meat can make people become healthier and organic farming can protect the environment. Choice organic vegetable! The picture for strawberry: On the right is non-organic and left is organic. For the picture down: one the right is non-organic and the left is organic. Normally, non-organic fruit or vegetable will grow faster and taste not as good as organic food. For the last picture: the right side is organic egg and left side is non-organic. The reason why the color is different is because organic chicken also eats organic feed. Choice organic meat! We also need to choice organic meet. From the picture we see. Organic Meat Comes from Animals Treated Ethically and Humanely. The organic farming looks cleaner and animal form there lives healthier. Here are some of the reasons why you should buy organic animal products. 1. Organic meat comes from animals that were given a pesticide-free diet. 2. These animals may have had some limited access to pasture. 3. They were not loaded with antibiotics, steroids and other poisons. 4. Organic meat has not been irradiated. Therefore, organic meat is not loaded with toxins–that are subsequently passed on to you when you eat them–like conventional meat is. Health and money which one you prefer: Non-organic food can cause lots of disease. Even the organic food is expensive; there is nothing important than our lives and our family’s health. According to the research from Organic Liaison: Because factory-fed cattle eat the ground-up remains of their SAME SPECIES, this can cause mad cow disease, destroying a humans central nervous system and brain. Also the animal, which grows up in dirty environment, can cause many parasitic disease and diarrhea. Studies also show that grass-fed beef contains more nutritional value, including higher levels of conjugated linoleic acid (CLA) and omega-3 fatty acids, which reduce the risk of heart disease and cancer. Here is another new research from Maryland University: Non-organic Chicken has one kind bacterium, which is resistant to modern medicine. This kind of bacteria that can cause serious and unpleasant disease that becomes a lot harder to cure. Conclusion: We know that eating organic fruits, vegetables, and other produce is the way to go. Its healthier, it tastes better, and it doesnt have any nasty toxins or chemicals. Healthy and happy life cannot live without organic food. Now let us choice organic food!

Chemistry in Our Dailylife Essay Example for Free

Chemistry in Our Dailylife Essay Our entire universe is made up of matter which is constantly changing forms and evolving into other forms of energy. Chemistry is defined as the study or science of this ever changing matter. The other sciences which we study commonly like biology, physics and mathematics are all dependent on chemistry and are known as specific studies under the elaborate subject of chemistry. Since there is chemistry seen in biological forms as well as physical states of nature, there are subjects called biochemistry and physical chemistry which help study these changes. There are many chemical changes which occur around us everyday but we are never aware of them. But this is a great way of teaching children how magical the world of chemistry is! With these real examples you can teach them by taking a chemistry in everyday life quiz, as practical studies are always fun to learn. To make this job easier for you, mentioned below are a few such examples of chemistry in everyday life, take a look! Examples There are chemical reactions in daily life like, in the way you breathe, the food you eat, the water you drink and in every motion which is taking place around you at every second of the day. It is a very important and interesting concept which could be taught to your children as they have to know, how their world works. The best way to explain this to them is to show them practically how and why are a few things in nature the way they are! You can do this by demonstrating a few kids chemistry experiments for them. An essay on this topic can be a great start to teach these kids, what a wonderful thing, chemistry is. Find out what these intelligent mechanisms of nature are, that define presence of chemistry in daily life, read on. Water, which occupies 70% of the earths surface is made by two chemical elements, hydrogen and oxygen. Soap is an emulsifier which allows oil and water to mix and so the oily mixtures on body and clothes can be removed after application of soap and water. Chemistry in kids life can also include why vegetables are colored. Colored vegetables consist of chemical compounds called carotenoids which have an area known as the chromophore. It absorbs certain wavelengths of light and thus there are colored vegetables. Food is cooked because of the steam thats present either in the water added or that which is present inside the food items. Onions make you cry due to the presence of sulfur in the cells which break after the onions are cut. This sulfur gets mixed with moisture and thus irritates your eyes. You feel hungry because of the satiety center in your brain falls short of particular hormones to function and then sends the signal of hunger. You fall in love, get attracted and have a feeling of belonging because of certain monoamines present in your brain which get stimulated through nerve sensors. If you have wondered, why is the sky blue, it is due to a phenomenon called the Rayleigh scattering, which depends on scattering of light through particles which are much smaller than the wavelength. Hence when light passes through gases, there is scattering and the sky appears blue. Coffee keeps you awake because of the presence of a chemical called adenosine, in your brain. It binds to certain receptors and slows the nerve cell activity when sleep is signaled. Anaerobic fermentation is also a great concept which is present in the chemistry of everyday life. It is present in yogurt, breads, cakes and many other baking products. It is the multiplication of certain useful bacteria which increase the size of the food and make it more filling and soft. The food chain present in every ecosystem is also a major part of everyday life chemistry. Even though it has more biological background, it eventually works because of its chemistry. With these great examples, there is no other explanation of the existence of earth and its components other than chemistry. Thus, through so much to learn from, you can easily teach your children the importance of chemistry in our day-to-day life!

Brand Image On Fashion Clothing

Brand Image On Fashion Clothing This investigation is done to find out how brand image affects the consumer buying behaviour on clothing with a comparative study between India and U.K customers. Manufactured goods are something that is prepared in a factory; a brand is what that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. In this research both exploratory and performance monitoring research is applied. To attain general information on brand awareness and the concept of shopping centre and reading literature to increase knowledge about the subject, an exploratory research approach is utilized. A hermeneutic approach is used, since the purpose of the research is to recognize if the brand identity consents with the image that the customers have of the brand. The primary data comes from personal interviews with the students from both UK and India. These personal interviews are a good approach since the communication takes place under relaxed circumstances. The questionnaire comprises of both open ended and closed ended questions. Closed questions are selected so as to be able to measure the respondents attitudes and opened questions were used in order to attain a deeper understanding of the respondents actual perception and what they are based upon. The survey is carried out in two colleges: LSBF in UK and Stella Marys in Chennai, India Chapter 1: Introduction 1.1 The importance of brand image on fashion clothing Clothing is a kind of need that aids to keep our bodies tepid. Individuals will not be able to survive with a safeguard from clothes in unfavorable circumstances and this denotes how essential clothing is for us. In this day and age, along with the fundamental tasks, clothes can also serve as style things, which can notify how important a human being is, states the position an individual possess and what their individual image is like (OCass, 2000). Therefore, clothing can help out symbolize our individual personality. A clothes shopping is one of the well-liked activity between people from all ages, diverse genders as well as educational backgrounds. Due to the propagation of clothing brands segment, customers have to capture a grave thought during the purchasing procedures. Like stated by Jaworski and Rayport (2003), the buying procedure is split into three levels, i.e. pre-buying, buying and post-buying. All the levels are of equal significance that can change the consumer buying decision. Once customers make a buying decision, they may want to identify their individual requirements, read manufactured goods facts, make a decision on where and which to buy, choose whether to buy once more from the identical seller, deciding on the purchasing methods, exhibit contentment to the merchandise or amenities excellence and finally be truthful to the brand. These stress the difficulty of purchasing procedures along with the prospective influence a brand could enforce in the middle of them. A number of br ands, under the impact of globalization and concentrated efforts from publicity by the media, have turned out to be well-liked not only in their country of origin, but as well in other markets with soaring prospective. Having a well-built and extraordinary brand image could facilitate to institute an individuality in market (Aaker, 1996), 1.2 circumstantial data of India and the UK clothing markets The apparel as well as textile business is one of the top sectors of the Indian market and the major source of overseas exchange incomes for India. This business reports for 4 % of the gross domestic product, (GDP) 20 % of manufacturing productivity, and fairly more than 30 % of export incomes. The apparel as well as textile business hires about 38 million people, making it the major basis of Indian business employment. The UK is a European country with a population of about 60 million. About its GDP development, because of its established financial arrangement, it is following a steady somewhat than destructive GDP growth rate. In totaling, the finance sector and business amenities are the most significant source of GDP (gross domestic products), putting in to almost 30% of the whole domestic goods (Economist.com, 2007). 1.2.1 Indian clothing markets The population of India is 1 billion people, has a vast domestic marketplace. Indias middle class, presently expected at 200 million, is estimated to enlarge to comprise almost  ½ the countrys total population by 2006. Based on the acquiring power equivalence, India is the fourth-largest market in the earth, has the third-largest GDP in the continent of Asia, and is the second-largest economy among the emerging nations. India is as well one of the quickest developing markets of the world. Even though the disposable income of the greater part of the Indian population is low, as the Indian economy develops, more customers will possess bigger optional income for clothing and other procurements after meeting their basic requirements. Source: http://www.usitc.gov/publications/332/PUB3401.pdf 1.2.2 Indians expenditure habits Expenditure habits are dissimilar for people belonging to different sections of society. For instance, people belonging to the middle-class regard basic requirements and education and expenses toward the future of their children as their top main concerns, followed by standard of living commodities. The rich class expends more on luxury merchandise and intercontinental brands. The super rich class expends on ultra luxury merchandise. It is seen that as disposable income increases, people have a preference more for branded goods, shift to processed foods, and the expenses on tobacco, beverages, food and transport and contact also rises. Indians shopping habits of are shifting owing to their growing not reusable income, comparative increase in the younger population, and the change in approaches towards shopping. The stress has altered from cost contemplation to quality, trendiness and design. The yearning to look and feel good is also guiding aspect for consumers while making their buying choices. Rising disposable income is also driving demand for customer durables and dining in restaurants among Indians. Age is also a foremost aspect that influences the spending choices of an individual. For example, people in 20-24 years age group spend more on home appliances/ electronic and movies, whereas people in the 45-48 years age group spend more on holidaying. Source: http://www.icmrindia.org/casestudies/catalogue/Business%20Reports/BREP047.htm 1.2.3 Characteristics of the Indian clothing The textile industry of India is one the biggest and oldest segments in the country and amongst the most significant in the market in terms of productivity, venture and employment. The segment takes up nearly 35 million people and following agriculture, is the second-highest employer in the country. Its significance is emphasized by the fact that it reports for around 4% of GDP (Gross Domestic Product), 18% of employment, 14% of industrial production, and 9% of excise collections in the industrial segment, and 16% of the countrys total exports earnings. By means of direct connections to the countryside economy and the agriculture zone, it has been expected that one of each six households in the country relies on this segment, either indirectly or directly, for its source of revenue. A vast pool of skilled and unskilled personnel, cheap labour, low import content, good export potential, and a strong raw material production base are some of the prominent aspects of the textile industry of India. This is a conventional, tough, unshakable industry, enjoying substantial demand in the domestic as well as international markets. (Source: http://www.udel.edu/alex/chapt6.html) 1.2.4 UK clothing market The UK is a European country with population of around 60 million. About its GDP growth, because of its established financial structure, it is following a steady rather than destructive GDP growth rate. In addition, the finance sector and business services are the most significant source of GDP (gross domestic products), contributing to almost 30% of the total domestic products (Economist.com, 2007). The production division, comprising the clothing industry, pales in comparison with the growth of the business segment and even has an indication of recession in the current decades. This can be exposed by the steady decline of hiring rate in the UK clothing business (Jones and Hayes, 2004). 1.2.5 British expenditure habits Expenditure seems more welcome than saving amongst the British people. According to a study performed by Weekes (2004), only around 1/3 rd of female participants and less than half of the male participants convey that they have the saving habits. Amongst the participants, females are more expected to spend on clothes than males, with nearly half of female participants saying that they have no less than one store card and nearly two-thirds of them possess one or two loyalty cards. This might probably clarify why shopping is a gendered action (Dholakia, 1999; South and Spitze, 1994), and rarely, women might even shop for a mans clothing (Dholakia, 1999). Loyalty cards and Store cards are general advertising plans to implore customers faithfulness. Nevertheless, the same study denotes that store cards might not be frequently utilized although exceptional offers are frequently offered to the people who possess cards (Weekes, 2004). This may perhaps be clarified by the information that store cards sometimes have much advanced interest rates than that of the credit cards and personal loans (Mintel, 2002) 1.2.6 Characteristics of the UK clothing market Similar to most of the developed financial system, the UK clothing industry has transferred its production segment to other countries with small labor costs and trained manual labor, leaving only the design centre with tractable designers. Such shift can possibly report for the important fall in employment rate and quantity of production in the clothing segment (Jones, 2003). Nevertheless, this is discovered to obstruct the expansion of British clothing design owing to be short of production amenities (Dagworthy, as cited in Carruthers, 2004). as much as the UK fashion retail sector is apprehensive, there is a tendency for own brand growth, determined markets, tough aggressive activities, a polarized market, short-life-cycle goods, as well as variable customer demand (Marciniak and Bruce, 2004; Siddiqui et al., 2003). As stated by Moore (1995), fashion dealers have a tendency to generate product discrimination in which they can differentiate themselves from their prospective opponents in terms of manufactured goods features like design as well as cost. Even though the UK is besieged with style brands, the market is set apart by goods with small discrimination (Birtwhistle and Freathy, 1998; Moore, 1995). In addition, the selling segment is disjointed, creating of self-governing, Family- possessed businesses also some large scale chain stores, with the later one contributing to the biggest amount of market share (Easey, 2001; Marciniak and Bruce, 2004; Mintel, 2003). In contrast with other retailed segment, the fashion reta iling segment is found to integrate the biggest number of native chains for example next plc (Marciniak and Bruce, 2004). Such fact has motivated the appearance of brand name expansion in the spirited UK clothing market. 1.3 Research Questions Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realising how customers react to brands is supportive for companies to plan as well as build advertising activities. Does brand image affect the consumer buying behaviour in the clothing sector? 1.4 Aim The aim of this dissertation is to investigate the effect of brand image on consumer purchasing behaviour in clothing, with the comparison between the Indian and British consumers. Having found out the relationship between brand image and consumer purchasing behaviour, marketers and practitioners could devise strategies to increase the sales revenues. Objectives To analyze that brand image has an influence on the consumer buying behaviour of clothing To prove that there are differences in buying behaviour of clothing for consumers in India and the UK To prove that Brand image builds a connection and a tough bond that grows over time. To show that Brand image denotes the excellence of the merchandise, thus giving consumers the contentment of purchasing quality things. To prove that Branding helps in developing a customer commitment. 1.5 Methodology In common, there are two types of research methods that is qualitative and quantitative research. Each one of them includes a range of approaches, which are decided on the kinds of data being gathered. Qualitative semi-structured interviews have been selected as a mean to gather data because they are found to be more suitable for seeking replies in relation to approaches, views and feelings. In addition, the sampling method was enclosed. In the course of data compilation, the mixture of expediency and quota sampling was being employed. In addition, the agenda of interview was argued with an outlook to offering some common ideas about the underlying causes for enquiring such questions. The data composed would be studied using the methods of cross-case and within-case analysis. 1.6 Theoretical framework With a recognized brand name, customers would seem to be more liable to buy the goods in much advanced costs. As far as the similar level of manufactured goods quality is apprehensive, customers would have a preference for purchasing brand-name goods (Bello and Holbrook, 1995). This fact brings out the model of brand equity. According to Aaker (1991), brand equity is mostly obtained from four elements, namely brand loyalty, brand awareness, perceived brand equity plus brand associations. The theoretical framework implemented in this dissertation would be based on the theory of brand equity and the particulars of each element are to be discussed and analyzed later. 1.7 Outline of the dissertation The structure of the dissertation is shown as follows: Chapter 1 is the introductory section, containing the background information of India and the UK clothing industry, the research objectives and the dissertation outline. Chapter 2 will incorporate the review of previous studies, mainly concentrating on clothing industry and consumer buying behavior. It is believed that this chapter could provide readers with general information like theories and issues in relation to consumer buying behavior for clothes so as to make them more understandable in the forthcoming sections. Chapter 3 delineates the research methodology, focusing on the description of research design and justification of data. Chapter 4 is the core of the dissertation in which research findings are presented and discussed. Whether brand image would affect the consumer buying behavior in the clothing sector is shown and also the similarities and differences regarding the circumstances in India and the UK are investigated. Chapter 5 would draw conclusions on the findings from the previous chapters. Implications towards the business environment and research limitations are also included. Recommendations would be made with regard to the limitations so as to provide further directions in the future studies 1.8 SUMMARY This chapter summarized the aims, objectives research questions and the summary of the following chapters. Manufactured goods are something that is prepared in a factory; a brand is something that is purchased by a consumer. Merchandise can be imitated by an opponent; a brand is exceptional. Manufactured goods can be promptly out of date; a flourishing brand is eternal (Stephen King, WPP Group, London). Brand value has turn out to be one of the central parts of advertising area. Therefore, companies who comprehend the significance of brand value are capable to distinguish themselves in the markets. Furthermore, realizing how customers react to brands is supportive for companies to plan as well as build advertising activities. Chapter 2: Literature Review 2.1 Introduction Consumer behavior indicates to the behavior in which people obtain, use and organize goods as well as amenities (Blackwell et al., 2001). Due to the explosion of brands in the current years, there are a growing number of studies carried out in the area of consumer buying behavior. Nevertheless, a majority of them focus on a particular nation investigation, despite of the significance of cross-country evaluations which shall motivate inventive thoughts for accepting the fast- shifting customer practice. This research will examine the dissimilarities of British and Indians in purchasing clothes under the effect of brand image. In this chapter, the literatures relating to the functions of brand and brand equity are to be assessed so as to offer a theoretical framework for the abovementioned analysis. Brand presents an essential function for differentiating merchandise and amenities from those of the competitors (Aaker, 1991; Murphy, 1998). The appearance of brand equity inspires the significance of brand in advertising policies and therefore offers helpful approaches for managers and more study (Keller, 2003). (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) 2.2 Definitions of brand by different Authors According to the AMA (American Marketing Association) Board of Directors, Marketing is the action, set of organizations, and procedures for creating, interacting, delivering, and exchanging contributions that have worth for consumers, customers, associates, and society at large.(source: www.heidicohen.com) Dr. Philip Kotler defines advertising as the art along with science of producing, delivering as well as exploring importance to satisfy the necessities of a target market at a gain. Marketing identifies unhappy desires and requirements. It explains events along with measures the size of the known marketplace as well as the revenue likely. It spots out which sector the company is capable of serving supreme and it designs and markets the suitable merchandise and amenities. (Source: www.kotlermarketing.com) Marketing is a planned and strategic many-sided process that holds sales as well as consumer service and withholding. Marketing can also become a response loop involving an organization and its consumers and prospects that assists to notify and develop the business going forward. (Rebecca Lieb, 2009). Marketing comprehends your buyers actually well then creating precious goods, services, and facts particularly for them to facilitate resolve their difficulties. (David Meerman Scott 2010) Marketing, when performed properly, is building such an astonishing experience around your brand or manufactured goods that individuals with no other association to it want to inform their friends about how astonishing it is, and the series starts again. (Peter Shankman 2010) A brand is nothing but an appearance of the consumers trustworthiness and faith. (Phil Dusenberry 2006) In the publics eye, a brand is a guarantee. It is a pledge that the service carrying that brand will survive up to its name, and execute. (Harry Beckwith 1997) Brand works in two ways: It works in the manner we characteristically think, as drawing buyers with the brands hidden promise of quality. But the brand also works at the stage of the second key pool of forecast: potential workers. Since you are more than your brand; you are the people who symbolize it, supervise it, and perform its promises and the more forceful your brand, the more effortlessly you can employ that outstanding talent you require to carry on to convey outstanding results. (Harry Beckwith 2000) Simply acknowledged, a brand is an identifiable place, person, or thing. Our job as marketers is to build brands that are separate and different from related products or services presented by competitors. Its all about discrimination. (Steve Cone 2011) If you want to make a flourishing brand, you have to comprehend difference. You have to look for chances to build new groups by difference of existing groups. And after that you have to become the first brand in this rising new group. (Al Laura Ries, 2004) A Killer Brand survives when an individual develops an inconsistent amount of achievement in its group for the reason that of a forceful and distinguished anticipation that comes to be connected with its name. (Frank Lane 2007) Brand refers to the set of aspects that occur in a consumers mind when that individual hears your name or views your logo. (Bill Chiaravalle, 2006) A brand is a term, name, symbol, plan or every additional aspect that recognizes one retailers merchandise or amenities as different from those of new retailers. (Dibb et al (1997) Bennett (1988)) 2.3 The significant roles of brand Brand is a term in each customers intellect (Mooij, 1998) plus it is distinguished by a visible symbol or term which shall make a distinction between the services and products from the opponents (Aaker, 1991; Keller, 1998). In accumulation to a particular brand name, a brand is furthermore composed of goods, wrapping, advertising, endorsement, and also its general appearance (Murphy, 1998). From the customers point of view, brand is a sponsor of dependability as well as quality in customer goods (Roman et al., 2005). Further to this, customers would be fond of to purchase plus make use of brand-name goods with a vision to emphasize their individuality in unusual circumstances backgrounds (Aaker, 1999; Fennis and Pruyn, 2006). These days, customers possess a broad variety of option to select from when they go into a mall. It is established that customers sentiments are one of the most important elements which have an effect on their purchasing behavior (Berry, 2000). According to a study performed by Free ride Media LLC (1998) on shopping practices, nearly 1/4th of the participants are to be expected to impulse -purchase accessories plus clothes. When choosing which goods to buy, customers have their favorites, which are urbanized in harmony with their insights in the direction of the brand. Victorious branding possibly will formulate customers conscious of the existence of the brand plus as a result could amplify the possibility of purchasing the companys goods along with amenities (Doyle, 1999). 2.4 The distinctiveness of victorious brands A brand can be a never-ending and beneficial quality on condition that it is preserved in a good mode that can carry on fulfilling customers requirements (Batchelor, 1998; Murphy, 1998). Even though doing well brands can be completely dissimilar in environment, they share a bit in general, for example well-priced goods plus constant quality (Murphy, 1998). As citied by Levitt (1983), there are four fundamentals for creating a victorious brand, namely augmented brand, tangible product, potential brand, and basic brand. Tangible product refers to the goods which meet up the essential requirements of the consumers. Basic brand, on the other hand, considers the wrapping of the tangible product in order to draw the notice from the prospective clientele. The brand can be extra increased with the provision of trustworthiness, effectual after-sales services and the same. Lastly plus most significantly, a prospective brand is recognized through stimulating consumer favorite and reliability. By doing so, the picture of the brand could be well inspired in the consumers brain. (Ref: http://edissertations.nottingham.ac.uk/983/1/07MSClixkkt1.pdf) The following are the several features adding to the victory of brands which are recognized; A characteristic merchandise / amenity Experience Acceptable skill is the most important element of brand values. If the feature of knowledge worsens, or if the brand is exceeded by better discounts from opponents, then its place shall be damaged. initial -Mover benefit Being foremost into the marketplace does not essentially fetch victory, but it creates the job effortless. It is very easy to confine a division of the customers mind and manufacture a customer base, when the brand has no opponents to equal its place. exclusive spotting model If the brand is not the leader, it should have an exclusive spotting model a section plan, importance scheme or amplified brand, which will append the importance as well as differentiate it from opposition. Tough interactions Programme A victorious brand needs a successful retailing, promotional or advertising operation, which will commune the brands survival, its purpose along with emotional significance, activate test and strengthen promise to it. Exclusive of creating consciousness, understanding and intent to purchase the brand is insignificant. instance and constancy Customarily, brands were not manufactured swiftly. It frequently obtains years to increase the augmented values, and create a faithful association. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.5 The value of brands to customers According to Jean-Noel Kapferer (1992), brands carry out quite a lot of roles that put in value as well as consumer advantages: expediency: To accumulate moment as well as energy via indistinguishable re-buying and faithfulness moral: contentment related to the dependable action of the brand in its association with society assurance: To be certain of discovering the similar quality no issue where or when you purchase the manufactured goods or amenities permanence: contentment brought about through acquaintance as well as closeness with the brand that you have been using for many decades self-indulgent: contentment related to the charisma of the brand, to its symbol, to its interaction Optimization: To be sure of buying the best product in the category, the best performer for a particular purpose recognition: To be evidently seen, to formulate sense of the propose, to rapidly recognize required goods Characterization: To have confirmation of your personality or the image that you show to others 2.6 The significance Of Brands To Companies Brands build worth for companies, in the subsequent methods: Brand influence: The brand manager gains From two major influence results: Higher volume leads to economies of scale in development, production and marketing; Premium pricing increases revenue. Brands, market share and profits: characteristically a brand manager acquires twice the market share of the brand which is in second position, and the brand which is in second position twice the share of the third position. The brand leader is the most profitable and all beyond number two are unprofitable The importance of Niche Brands: controlling a niche market is generally extra advantageous than being fifth in a huge marketplace. The Brand obstacle: Brand mangers generally have the economic power to fend off rivals. Prospective opponents are generally unwilling to penetrate the market if present brands please consumers. In accumulation, brand managers can expand their authority in the market. Possibilities for development: The manufactured goods life cycle relates to goods, not brands. Companies can preserve a brand while altering the fundamental manufactured goods to report for new knowledge, trend or existing market circumstances. The brand can also be utilized to enter new marketplace. Brand reliability and values: well-built brands are more eye-catching to sponsors. Brand reliability also diminishes advertising costs and makes sure companies to overrule irregular issues (e.g. Johnson Johnson with Tylenol). Encouraging shareholders: businesses with well-built brands magnetize good recruits. They also are inclined to bring out society as well as government support. (Ref: http://www.scribd.com/doc/2631025/36/characteristics-of-successful-brands) 2.7 Brand equity The name brand equity denotes to organized qualities as well as accountabilities linked with a brand, consisting of its name as well as logo, which possibly will force advantageous or disadvantageous results on the values taking place from the goods or amenities (Aaker, 1991; Yasin et al., 2007). And Keller (1998) spots out that brand equity denotes the elite advertising results forced on the brand. Relating to the affirmative part of brand equity, it occurs when customers are eager to give more for the similar stage of excellence just for the reason that of the magnetism of the name connected to the manufactured goods (Bello and Holbrook, 1995). Nonetheless, brand equity may possibly be damaged if it is not correctly handled. For example, underprivileged merchandise quality and consumer amenities can unfavorably influence the brand image, providing ascend to a decrease in retailing quantity. One of the typical instances concerning brand as a type of equity is the obligation of rules to shelter logical possessions (Murphy, 1998). In countries with entrenched officially permitted scheme, the importance of brands has been acknowledged to both the customers and manufacturers. In order to combat plagiarism, many countries have established rules to guard rights, trademarks, and plans in addition to copyright. In accumulation, brand is also deal able merchandise by means of quantifiable fiscal worth (Murphy, 1998). It is not rare to discover some recognizable brands scheduled on the stock markets in which they could be purchased or traded. Brands like Vodafone, Marks and Spencer, HSBC, Sainsbury and Tesco are all listed on the FTSE 100 index (London Stock Exchange, 2007). It is discovered that the instability of stock market could have an effect on customers buying mood, not to talk about the growth or turns down of retail sales (Blackwell, 2002). This is supported by the truth that brand equity relies on the number of people with usual acquisition (Aaker, 1996). The aforementioned instances stress the standards of brand equity for both customers and the company. For the customers, brand equity can offer them with data about the brand which powers their self-assurance throughout the buying procedures. There is a soaring tendency for customers with high-quality insights to purchase from the similar shop again than those with poor insights. Past

Chemistry Term Paper :: essays research papers

Organic chemistry is the study of essentially all substances containing carbon. Organic compounds that contain only carbon and hydrogen are called hydrocarbons. The simplest hydrocarbons are the alkanes which contain only single covalent bonds. Methane is the simplest alkane. It is also the major component of natural gas. Methane contains only 1 carbon in the molecular formula and the structural formula. There is ethane which is 2 carbons, propane that is 3, butane which is 4, pentane which is 5 and so on. There are also alkenes. Alkenes are hydrocarbons containing carbon-carbon double covalent bonds, and last but not least there is the alkynes which are hydrocarbons containing carbon-carbon triple covalent bonds. They also have different names. Alkanes end with –ane. Alkenes end with –ene, and alkynes end with –yne. In organic chemistry there are also isomers, isomers are One of two or more compounds that have the same chemical formula but different arrangement s of the atoms within the molecules and that may have different physical/chemical properties. For example, CH3OCH3 and C2H5OH are isomers. They both have the same amount of carbon atoms but are arranged differently. Organic chemistry is used EVERYWHERE. For example methane, which is a gas produced by flatulence, that gas is also found in marshes.   Ã‚  Ã‚  Ã‚  Ã‚  An acid is a compound that produces hydrogen ions when dissolved in water. Therefore, the chemical formulas of acids are of the general form HX, where X is a monatomic or polyatomic ion. When the name of the anion ends in –ide, the acid name begins with the prefix hydro-. The stem of the anion has the suffix –ic and is followed by the word acid. Therefore, HCL is named hydrochloric acid. When the anion name ends in –ite, the acid name is the stem of the anion with the suffix –ous, followed by the word acid. Thus H2SO3 is named sulfurous acid. When the anion name ends in –ate, the acid name is the stem of the anion with the suffix –ic, followed by the word acid. Thus HNO3 is named Nitric acid. A base is a compound that produced hydroxide ions when dissolved in water. Ionic compounds that are bases are named in the same way as any other ionic compound—the name of the cation followed by the name of the anion. For examp le, NaOH a base used in making soap and detergents is called sodium hydroxide.

A challenge to Materialism Essay -- essays research papers

Cartesian Dualism Challenged   Ã‚  Ã‚  Ã‚  Ã‚  In this paper, I will examine the issues of individuation and identity in Descartes’ philosophy of mind-body dualism. I will begin by addressing the framework of Cartesian dualism. Then I will examine the problems of individuation and identity as they relate to Descartes. Hopefully, after explaining Descartes’ reasoning and subsequently offering my response, I can show with some degree of confidence that the issues of individuation and identity offer a challenge to the Cartesians’ premise of mind-body dualism. Before diving into a critical examination of these two issues, it would be wise to first discuss the basis of Descartes’ philosophy. Descartes begins his discussion of mind by first disregarding everything that he can call into doubt. After this mental cleansing, Descartes is left only with the maxim that ‘I cannot doubt that I am doubting.’ From this conclusion, Descartes states that some entity must be doing this doubting, and claims that this entity is his mind. The Cartesian mind has only one property: thinking. Consequently, Descartes establishes a distinction between mind and body. The two share no characteristics, as the body does not indulge in thinking, the mind’s solitary function. Further, mind and body are independent of each other; mind can exist even in the absence of body. At the same time, Descartes does not doubt that â€Å"the mind begins to think as soon as it is implanted in the body of an infant.† Yet the mind does not need the b ody to engage in introspection, the action of thinking about thinking. Only introspection is immune from illusion, confusion, or doubt. Information about the world outside of mind is prone to these hazards. We cannot conclude with certainty that other minds exist. Thus, the Cartesian is left to what I would dub a lonely existence: â€Å"Even if [a Cartesian] prefers to believe that to other human bodies there are harnessed minds not unlike his own, he cannot claim to be able to discover their individual characteristics. Absolute solitude is on this showing the ineluctable destiny of the soul. Only our bodies can meet.† Now I will critically examine Descartes’ mind-body philosophy by addressing the issues of individuation and identity. First, I need to be clear about the issues I am addressing. In order to fully understand the problem of individuation, we nee... ...owed in my earlier example, consider bodies the same. Strawson argues that even if a Cartesian claims to be directly experiencing his mind through introspection and therefore has no need of explaining the identity of his mind, he still cannot rule out the possibility that a thousand different minds may occupy him during the next moment. As with individuation, Strawson and his fellow anti-Cartesians can correctly identify minds in the same manner that I identified myself as the same girl I was 9 years ago. Those operating under Descartes’ philosophy cannot identify the same mind over time, and consequently cannot speak â€Å"coherently† (as Strawson puts it) about mind.   Ã‚  Ã‚  Ã‚  Ã‚  Using Strawson’s analysis of Descartes as a guide, I have attempted to demonstrate how two issues—individuation and identity—threaten to dismantle Descartes’ philosophy of mind-body dualism. I have stood behind the anti-Cartesian argument that in order to associate one mind with one body—which Strawson claims is a vital principle to both Cartesians and anti-Cartesians—we must think of mind as something dependent on a person and not as something separate altogether, as Descartes would argue.

Mythology Of Indian Dance :: essays research papers

Like many Indian arts, Indian dance also has its root in religion. Without the religious and cultural background of India, the growth and beauty of Indian dance is not possible. In ‘Natya Shastra’, there is a small story about the origin of Indian dance. According to Hindu mythology, dance first existed in heaven. There was always a constant conflict between the Asuras and the Devas for wealth and power. The Devas were tired of the Asuras’ greediness and jealousy.   Ã‚  Ã‚  Ã‚  Ã‚  It was during this long period of tedium that all the Devas approached Lord Indra too find good ways and means of entertainment. Lord Indra, who was also tired of the Asuras, approached Lord Brahma (believed to be the creator of the Universe) and asked him to help them. They made a request to Lord Brahma that this method of entertainment should be pleasing to both the eye as well as the ear, and that it should be enjoyed by the masses of both higher and lower classes. Lord Brahma gave a long thought to the request of Lord Indra and finally decided to help them.   Ã‚  Ã‚  Ã‚  Ã‚  Lord Brahma went into a state of deep meditation. He called to mind the four Vedas. Vedas are the earliest scriptures of the Hindus. He distilled the essence from each of the Vedas. From ‘Rigveda’, he derived the words, from ‘Sama Veda’, he derived the music, from ‘Yojurve Veda’, the code of gesture and from ‘Atherva Veda’, the element of sentiment or flavor. He blended all of these ingredients and added his own divine genious. Thus, he created an entirely new activity. Brahma named this activity ‘Natya’, which was later renamed ‘Natya Veda’.   Ã‚  Ã‚  Ã‚  Ã‚  Brahma had simply created a technique, but someone was needed for putting it into practice. Lord Brahma sought the cooperation of Bharat, a trusted sage. Bharat, with the help of his sons, started working. Vishvakarma, the supreme architect of heaven, then created a splendid theater in the hall of India’s court for the performance. Bharat told Brahma that certain characters of the dance sequences could only be performed by women. Brahma solved the problem by creating twenty-three beautiful ‘Apsaras’.   Ã‚  Ã‚  Ã‚  Ã‚  All of the preparations were made accordingly, and for the very first time, the art of ‘Natya’ was performed before an audience of Devas and Asuras. In this Natya, the Devas were portrayed as victorious and the Asuras as losers. The Asuras (demons) got angry and rose in protest and threatened even worse consequences.

The Russian Revolution, c. 1910 – 1924, Sources Question

1) This question is about Russia before 1914. Look carefully at sources (A) to (F) and then answer questions (a) to (d) below. a) Study source A. What can you learn from source A about the situation in Russia before 1914? From source A we can learn that the situation in Russia before 1914 was very alarming. Strikes went up from 2000 in 1912 to 4000 in 1914. Some strikers demanded trade union rights and more and more people were becoming involved with fights with the government. 270 miners were shot dead during the strikes in Lena goldfields. b) Study sources A, B and C. i) Does source C support the evidence of sources A and B about the situation in Russia before 1914? Explain your answer. Source C supports the evidence of source A by saying that there was an increase of tension. This is shown in source a by the increasing amount of strikes and the fact that many people had been shot during the Lena goldfield massacre. Source C also supports source A because it shows that more and more people were involved in fights with the government, as source C says, ‘People can be heard speaking of the government in the sharpest of tones.' Source C supports the evidence of source B because the number of strikes and strikers in factories increased during 1910 and 1914, again, as source C says, ‘People can be heard speaking of the government in the sharpest of tones.' ii) Why were there many strikers in Russia in the years 1910-1914? Use sources A, B and C, and your own knowledge, to explain your answer. There were there many strikers in Russia in the years 1910-1914 because people were firstly becoming less scared of the Okhrana, so they were not very afraid to voice their opinion. A lot of people may not have liked how the government was running Russia; the only way they would be heard would have been through a strike. More people were also coming together, as most of them worked in horrible working conditions, with very little pay, long hours and a disturbing working environment, they must have decided to go on strike. Sales of vodka, food and fuel dropped drastically, this may have also cased many strikes as many people would have needed the money from these sales. Also, from source B we see that in 1910 the number of strikers in factories was 222, in 1914 the number of strikers in factories was 3534. The increase in strikers in factories from 1910 to 1914 may have been caused by the increased size of the factories. The factories must have employed more people thought 1910 and 19 14, so the number of strikers must obviously increase. C) Study sources D and E. How useful are sources D and E as evidence of support for the Russian monarchy? Source D: Source D shows that the ordinary people of Russia supported the Tsar wherever he went, although the public may have been doing this so the Tsar and his people will not give them a hard time, it was dangerous for the public to express their true feelings. The support shown was only a small percentage of the population, it was emotional support. The country saw the monarchy as a religion, so they have always been told to worship it. Source D is a reliable source because firstly the writer is the Tsar's sister, she was an eyewitness. Secondly, she was writing in her private diary, there would be no reason for her to lie or exaggerate anything. Also, she would have written about these events a night (after they had happened) and so she may have only been picking out the good bits and forgetting the bad bits. Source E: Source E is useful in showing support for the Russian monarchy. It shows that faith in the government is decreasing and that a revolution is becoming more likely. The writer of this source, Alexander Guchkov was the leader of the Octobrists, a party basically loyal to the Tsar and his government. If the leader of a loyal party to the Tsar and his government saw and said that faith in the government was decreasing and revolution was very likely, then it would have been true. Source E's writer, Alexander Guchkov is a more objective person than the writer of source D, the Tsar's sister who was sheltered in Russian courts and biased in the Tsar's favor. d) Study all the sources. ‘There was widespread support in Russia for the Tsar before 1914.' Use the sources, and your own knowledge, to explain whether you agree with this view. Sources A and B show that there was an increase in strikes and strikes in factories during 1910 to 1914. However, it gives a limited answer to the statement above as it mainly looks at the industrial sector. Sources C and E show that even a reporter of the Okhrana and a leader of the Octobrists (both loyal parties to the Tsar) think that the support for the Tsar is decreasing. This makes a revolution more and more likely. Sources D and F show that many people came out to see the Tsar, however, they may have done this out of curiosity as the Tsar would have been something to see, not because they supported the Tsar. They also may have come out to see the Tsar because they were scared that if they did not come out to see and appear to be supporting the Tsar, they might get into trouble with the government. Sometimes people feel loyalty to the institution, but the may not like how the government was running the country, a lot of people would have been in this possession during this time. I do not think there was widespread support in Russia for the Tsar before 1914. This is because as sources D and F shows that the ordinary people of Russia appeared supported the Tsar wherever he went, although I think that the public may have been doing this so the Tsar and his people will not give them a hard time, I believe that it was dangerous for the public to express their true feelings. Sources D and E also only a small percentage of the population of Russia, it cannot be mistaken for the majority of the Russian population. The Tsar also failed to face the peasants, poverty and workers. As the 3 categories were fitted by most of Russia's population, the Tsar was not very popular. The Tsar mainly supported the rich landowning class that was a very small percentage of the Russian population who did not need the Tsar very much. The people who needed the Tsar were the poor peasants with large hungry families (most of the Russian population), however the Tsar did not help them. This made a lot of people not to want to support the Tsar as he did not help the people in need. The Tsar was a autocratic ruler, this meant that he had complete and absolute power of Russia. A lot of people would not have liked this so the would not have really supported the Tsar.

How the Rolling Stones Keep Rolling

The rolling stones start in the year 1960, when two young guys began wrapping in the music world, these two young men were Mick Jagger and Keith Richard, the soul of Rolling Stones, the next year formed their own group called l'Little Boy Blue & Blue Boys in company of Jack Taylor. In 1962 came another member of the group named Brian Jones, at this time it was decided to rename the group as Rolling Stones, in the same year they released their first simple â€Å"Come on â€Å", and the same year they began their first tour. In 1964 The Rollings released their first album â€Å"The Rolling Stones†, this album was composed of a single song from the group and the rest were covers of songs known since they just spent to make versions of other artists, but the way they play the instruments and aggression they impose on the issues is what makes them unique. The experts devised a marketing strategy to publicize the group, wanted to make them look like the bad boys of pop / rock, something appealing to younger and if adapted as opposed to the Beatles, that could be considered the good guys. In January 1965 released her second album, ‘Rolling Stones 2', which took influences from black American music, primarily soul. In 1966 this group launches ‘Aftermath', which were songs written by themselves, to give more creativity to your music and manage their own songs with his own style, this in order to stay in top of the music. This album was considered one of the best, because his creativity. In 1967 he released â€Å"Between The Buttoms', the album was on detention issues, to address issues of drugs in several songs, created a scandal that Jagger and Richards as participants of the band were in detention for Reverse and drug consumption. After the scandal of the previous album, The Rolling Stones decallendo followed, with the LP ‘Their Satanic Magesties Request' took one of his greatest failures. Try to imitate the â€Å"Sgt Peppers' by the Beatles, but his followers were accused of following the style of another British group and thus ending his own style which had long been accepted by the youth society. In 1968 there is a new Rolling Stones album, entitled ‘Beggars Banquet', which witnessed a return to the essence of the Rolling. This album continued his aggressive issues that attract attention and released as the album cover a very sensual and struggles, but was not accepted by the company and for this reason it was censored. In 1969 Brian Jones was found dead in his home, victim of drugs. When Mick Taylor joined the group as a missing member. This was followed by the publication of a new album ‘Let It Bleed', an ironic reply to ‘Let it Be' by the Beatles so I just carried their rivalry among groups to draw more attention from fans. This makes them hard to take the top of the rock world. In 1971 he edited ‘Brown Sugar', the first with his own record label and ‘Sticky Fingers', the first using a design by Andy Warhol of lips as a seal of the group. This latest album is considered one of the greats of the Rolling for quality instruments. By acquiring its own record label and be so successful, the Rolling Stones decided to purchase accounts in France, to avoid tax. In 1972 he published a double album ‘Exile On Main Street', an album of great quality and very ambitious. Claimed to be the gateway to a large U. S. tour and had to engage the audience. It was number one in England and USA. This growing group acquired more fame and more fans, they followed their creativity and made separate lists more albums, in 1973 published ‘Goats Head Soup' and 1974 ‘It's Only Rock'n Roll', for whose promotion to the streets of London graffiti saying ‘It's only rock and roll. It was the last album Mick Taylor in the band, which was replaced by Ron Wood. Also released a live album, ‘Love You Live. The decade of the eighties, the Rolling Stones signed a contract with CBS. With that, the Stones would receive several million dollars for each album released. Result of the agreement were records like ‘Emotional Rescue', then ‘Tattoo You' in 1981, ‘Stiff Life' in 1982, ‘Undercover' in 1983 and ‘Dirty Work' in 1986, the album that raised the average quality of the decade was ‘Steel Wheels', 1989, based on which a new world tour and a new live album based on that tour, â€Å"Flashpoint. In 1990 he toured Japan and Europe, which were followed for more than two million spectators and generating revenues of about two hundred million dollars. In the following years, more doctors are still running as: 1994 Voodoo Lounge ‘and a year' Rock And Roll Circus, recorded in 1968 and had never been published, in 1995 edited ‘Stripped' and 1997 ‘Bridges To Babylon'. Finally, in 2005, a new Rolling Stones album, entitled ‘A Bigger Bang. The title is inspired by the group’s popular fascination for the scientific theory about the origin of the universe.

Maya Angelou Essay – not completed.

The poem I choose to write about Is â€Å"Still I Rise† by Maya Angelo. The reason why I choose this poem over the others is because it really puts on display her courage, and strength even throughout her very grim life. Maya instills the mood of the poem by using many literary devices. The mood of the poem is empowerment, and strength even through anything you may possible be going through.A simile she used in the poem was in the third stanza, where she says † Just like moons and like suns, With certainty of tides. Just like hopes springing high, Still I'll rise. † What I interpreted her saying was, no matter how low she may be, or even be at rock bottom she still will come back to the top. I liked how she used the moon and the sun as an example, Just for the sole reason everyone knows how the suns rises and sets everyday. I personally like this stanza the best Just because of her optimism.It really shows how she has courage In herself. I'm sure everyone can conne ct to this Tanta. Maya uses repetition with the word â€Å"Rise† to show that she has gotten over and risen above racism. In the stanza where she says, â€Å"you may trod me in the very dirt but still, like dust ill rise† it stresses to the reader one of the main points in the poem, that no matter how unfair people will treat her because of her skin, she will let them bring her down and will stand up against them. The main point in that line is the rising dust.For dust to rise, it must be messed with from the ground for it to leave ND rise, which represents Mama's overcoming of racism. Her enemies, on the floor and because they have â€Å"unsettled† her by treating her wrong, she choose to stay strong which Is her rising above them all, going against racism. The way she uses repetition Is also used Maya, repeats the words â€Å"l rise† more than 4 times In the last part. This stresses the theme of the poem, letting us know what she was trying to say in th e beginning, when she was comparing herself to rising dust from the ground.